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Behind the Scenes

Where do our guests come from?


At last, thanks to our wonderful web guru, Jeremy, we can show you a postcode map of where all the guests who have booked this year (Jan 1 until March 17 2011) come from. Funnily enough, although we are more or less full until the end of the year, we have only had 36 bookings actually this year.

First of all, there is no set pattern that we can identify. Normally we would have expected to see more from Scotland on the map (maybe they just all made sure to book before the end of last year …). However, we always expect and enjoy the fact that our guests come from all over the country, with what used to surprise us, a significant number of fairly local guests from Nottinghamshire, South Yorkshire, Staffordshire and even Derbyshire. However, they explain that although the journey is minimal (an attraction) once they get here they feel a million miles away from home; on the other hand if pressing work or family concerns mean it is more relaxing to be nearby -think young children or elderly parents, or a critical work situation – that is another bonus.

We always get a lot from London and the home counties, and East Anglia, Kent and Essex. This year. so far, the biggest contingent 5.56% each hail from Cheshire and Cumbria. I suspect London might be the overall winner but because it is a map based on postcodes, there is London /all points of the compass. I could sit down and do the sums but haven’t.

Just to round up, one set pattern that does emerge, year after year… this is the huge number of guests who say they have frequently travelled through Derbyshire and the Peak District without thinking, en route to the Lake District or Scotland, or even Yorkshire and Northumberland. Then suddenly the thought of the Peak District has popped into their mind, and they are unanimously thrilled that it has done so.

We are that much nearer if you come from the southern half of the country, and so surprisingly beautiful and unspoilt. Why surprising? Perhaps the area isn’t so good at the PR, or perhaps it’s all those history lessons about mills and factories in the cradle of the Industrial Revolution.

Anyway, the truth is a delightful secret we’re privileged to share with our guests!

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