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Behind the Scenes

Facing up to Facebook

...Social Media Pressures...

I am rather proud of the fact that despite advancing years and general lack of ‘coolness’ we have been on Facebook for over three years. What isn’t quite so impressive is that in those 3 plus years I have done very, very little and have tended only to respond to others rather than initiate anything positive (rather the way I am with LinkedIn now, but I keep meaning to get to grips with that, too).

The pressure is now on. With apparently half the population of Great Britain on Facebook alone, never mind Twitter and all the others, one just has to accept that social networking is part of life already, just as email has become, and mobile phones and whatever else is in store for the future. We have been waking up to this in our little part of the world, helped enormousy by wonderfully inspirational training provided, free at the moment (thanks to European funding) by the ebusiness club which is run mainly I think by the East Midlands Chamber of Commerce for all small/medium sized businesses in the East Midlands.

Not surprisingly, the funding situation is becoming very insecure so we all tend to go to as many relevant sessions as possible while the going is good! The workshops and seminars are all designed to help what may be fairly isolated small businesses keeping up with website design and optimisation, online marketing, social media, wireless and mobile working etc. Most of the Peak District Premier Cottages owners have made full use of all that’s on offer and we have all benefitted enormously.

The emphasis on social marketing has struck home and as a group we have decided all to develop a Facebook page for our own properties, but we also have started our own Peak District Premier Cottages page which is building up slowly. Do please have a look! And while you are on Facebook, please have a look at our Tom’s Barn and Douglas’s Barn one as well and if you are that way inclined, please do ‘Like’ us as well.

Our terrific webman Jeremy Blough has worked hard in not very much time to design our Welcome page which is meant to reflect the feel of our website… Any comments, suggestions and (gently worded) citicisms will be gratefully accepted. We know we have a lot to learn.

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