Using ‘Social Meeja’ is a networking must for individuals and a marketing must for small business and large corporations. The large organisations have huge departments, and budgets; little people like us have nothing to call on but ourselves in a day which doesn’t grow any longer. It is very exciting, but it is also very sobering to think that we are all in thrall to the Microsoft and Google type giants who are continually competing to woo customers to their tills.
Yesterday we learnt in a fast-moving workshop that Google+ is a must, as is Pinterest, and what about LinkedIn? And Facebook has completely changed all its rules so we must learn them, and Twitter – a mass of hyperlinks and self-promotion perhaps should (or so it seems to me as a Twitter ignoramus). Everything is getting slicker, quicker, different. How quickly things change…
Twelve years ago when Tom’s Barn was first born as a ‘top of the (then) range’ luxury holiday cottage for two, we did not even have a website. At first we used a letting agency, and as one of several thousand properties we featured in their brochure. The whole process of booking was lengthy and time-consuming as all our correspondence was done by post and guests paid by cheque. The agency jealously guarded the rights to ‘their’ property and strongly discouraged returning guests or others from trying to make any independent approaches at all, even when they had not provided a booking for the dates in question.
We quite soon decided to break away from the agency. As we launched out into the scary unknown, we realised there was a price to be paid for exciting independence in terms of cash and hard work and as well as everything else we would have to provide our own publicity. We designed our first, extremely amateur leaflet ourselves (soon replaced by an extremely expensive but much more ‘grownup’ version. Then we commissioned our first website which we thought was wonderfully sophisticated but was actually rather lumbering and cumbersome and we had to rely on the very patient designer man to make every change that was necessary which could mean waiting months.
We were accepted to join Premier Cottages who also had a website, but also cumbersome in current terms. And now we are on our fourth website version, the majority of bookings are done online, all correspondence is done by email. And do we have more time now that everything is so slick? For all sorts of good reasons the answer seems to be less than ever…! The not so good reason is the lure of social networking – enjoying what you can do, and trying to get to grips with what you are still tackling. Facebook is the biggest time-waster, but such fun. I have started with Pinterest and Google+ and am determined to make a go of both, eventually. Of the two Google+ is thought to be potentially very important for all sorts of Google-significant reasons including featuring well on Google searches.
My current dilemma is I can’t seem to find more than about ten of our friends, colleagues and business contacts who use it yet. If any kind soul reads this who can help out, please let us join circles!!! Otherwise, just pity me.
Decided it was time to give the outside of the barns a bit of a face lift. We have replaced all the barn doors, all the exterior has been repainted, new furniture outside and new parasols t shade that lovely sun that we are still getting. A big thank you to all the skilled trade […]
Due to a health issue one of our soon to arrive guests has had to cancel so Tom’s Barn is available for a sneaky Autumn break.Bank holiday week is available and what better than to spend in the lovely surrounding countryside village of Parwich. If previous years are to go by the weather should still […]
Ever since we moved here we have wanted a dog, the farm just calls out for one. We have lots of guests that bring their dogs and each time we said we need to get on of our own. Well here she is Sunshine Honeybeam otherwise known as Izzy. She is a wired haired Vizsla […]