It is amazing how things have changed in such a reactively short time, especially now with so many people using smart phones which are more or less portable mini computers providing instant personal access to the internet and social networking sites.
Many companies employ several people to do nothing else but ‘work’ their Social Networking connections as a marketing tool but of course, one-off small businesses, like us and so many other holiday cottage owners, have no one to fall back on and it is one more thing to add to the daily agenda. However, as someone who loves people, talking and writing, I am finding i really rather enjoy it and the danger is the risk of spending too much enjoyable but entirely unproductive time as far as social marketing goes. I like the communication, am much less happy abut the marketing/selling which actually, with only two cottages already with a big loyal following, hardly seems an urgent priority. Also, quite significantly, there is for John and me the now rather old-fashioned but nevertheless deep mistrust boasting, bragging, swanking, showing off, call it what you will.
However, we are always aware of the danger of getting left behind, admiring what laurels one can muster or being hindered by outmoded inhibition, so in an attempt to smarten up the act I have enrolled for some Social Media training and through unfortunate management have two sessions this coming week, one day after the other. In the preliminary chat with one trainer, he expressed shock that our Tom’s and Douglas’s Barn page only had 73 ‘Likes’ and was unimpressed when I said that they were practically all genuine ‘Likes’ from guests and friends. The point is that if one’s page is too tiny one can get completely lost in the rankings, and nobody much gets the chance to read one’s news, or to see John’s photos as we sink into social oblivion.
So that is the first challenge, to extend our network by getting more people to like us… You can see why one cringes! But in case you genuinely would like to like us, and are on Facebook yourself, please do so and preferably before Wednesday so I can hold my head a little higher when I meet this trainer on Wednesday.
We have new signs above the barn doors so that guests will know which barn is which. Took the opportunity to have a lovely sign made for the house.To finish the job off properly we have installed a couple of parking signs.
The Eroica Festival will be taking place at Friden Grange between the 16 and 18 June 2017. This is one of the most popular events in the cycling and festival calendars and Tom’s and Douglas’s Barns are ideally placed being only 5 miles from the venue. You do not even need to get in the […]
Breaks are available in Douglas’s Barn at a 10% discounted rate between 1 May 2017 and 26 May 2017. A 3 day weekend break or 4 day mid week break is on offer for £410 and a 7 day beak at £625. Why not treat yourself for a few days away in the beautiful Peak […]