It is amazing how things have changed in such a reactively short time, especially now with so many people using smart phones which are more or less portable mini computers providing instant personal access to the internet and social networking sites.
Many companies employ several people to do nothing else but ‘work’ their Social Networking connections as a marketing tool but of course, one-off small businesses, like us and so many other holiday cottage owners, have no one to fall back on and it is one more thing to add to the daily agenda. However, as someone who loves people, talking and writing, I am finding i really rather enjoy it and the danger is the risk of spending too much enjoyable but entirely unproductive time as far as social marketing goes. I like the communication, am much less happy abut the marketing/selling which actually, with only two cottages already with a big loyal following, hardly seems an urgent priority. Also, quite significantly, there is for John and me the now rather old-fashioned but nevertheless deep mistrust boasting, bragging, swanking, showing off, call it what you will.
However, we are always aware of the danger of getting left behind, admiring what laurels one can muster or being hindered by outmoded inhibition, so in an attempt to smarten up the act I have enrolled for some Social Media training and through unfortunate management have two sessions this coming week, one day after the other. In the preliminary chat with one trainer, he expressed shock that our Tom’s and Douglas’s Barn page only had 73 ‘Likes’ and was unimpressed when I said that they were practically all genuine ‘Likes’ from guests and friends. The point is that if one’s page is too tiny one can get completely lost in the rankings, and nobody much gets the chance to read one’s news, or to see John’s photos as we sink into social oblivion.
So that is the first challenge, to extend our network by getting more people to like us… You can see why one cringes! But in case you genuinely would like to like us, and are on Facebook yourself, please do so and preferably before Wednesday so I can hold my head a little higher when I meet this trainer on Wednesday.
We have recently as a business joined Friends of the Peak. This charity is run and managed by the Campaign to Protect Rural England (CPRE) and its aim is to safeguard the landscapes of Britain’s first and most beautiful national park. They challenge and campaign against developments that threaten the Peak District’s beauty and tranquillity.They […]
Tom’s Barn and Douglas’s Barn have been closed this week for a complete repaint and spring clean. The painters have already completed Douglas’s Barn and Janet and Louise have worked their magic to get it all spruced up and ready for business again. Tom’s Barn will be open again next Friday and Douglas’s is available […]
Happy new year to everyone, hoping it is going to be a good one! We have nearly completed our 1st year here at Tom’s Barn and Douglas’s Barn and what a great year it has been. Met some lovely people, lovely well behaved dogs and a few beautiful babies. Looking forward to the coming year […]