The weather has turned lovely again, which is wonderful. It makes it particularly sad that I should have actually chosen to be indoors at the moment, out of the sun and sitting at the computer rather than tackling the weeds or any other outdoor chore that would have justified my staying outside. And actually, the need to weed is far more urgent than the stats I’ve produced but I have been quite happily occupied for an hour or two looking at various facts and figures, including amongst others our barns occupancy stats.
Occupancy for our barns has always been well over 90%. Last financial year (2009-2010) Tom’s Barn’s was 95%, having adjusted for the 10 days withdrawn for decorating in February, with all year one weekend and one midweek unaccountably unbooked (can’t blame a cancellation or anything like that!). Douglas’s Barn occupancy was 99%, with – apart from the 5 days withdrawn for re-decorating – only one weekend, in December, not booked .
As far as visits go, Tom’s Barn had 59 during the year, Douglas’s Barn 60. Both had 35 one-week or longer bookings and 24/25 short breaks respectively. That’s a lot of changeovers! There’s a lot to be said for being such as small unit, how owners cope when they have a large complex doesn’t bear thinking of…
Finally, another figure which we find surprising: only 18% of our guests last year had been before (22% Tom’s Barn, 15% Douglas’s). I think that must be a blip: last year the overall figure was 24% and we do have such a lot of guests coming back and back; I am sure the figure will be higher again next year and certainly, looking at our wall planner/advance bookings chart can almost guarantee it.
We love having old friends return, and they seem to like the feeling of coming ‘home’ to somewhere familiar. That isn’t to say of course that we don’t also really love welcoming new faces here and it is gratifying that so many of you do keep finding us one way or the other, through the internet or through friends and family – so, do keep coming!